Nike Basketball: Training Day
LeBron James gives fans a scenic tour of Miami in this new spot for Nike's Strive for Greatness campaign.
Credits
powered byLeBron James gives fans a scenic tour of Miami in this new spot from Wieden + Kennedy Portland for Nike's Strive for Greatness campaign. The Miami Heat star is joined by followers as he runs, rides and swims the city, naturally squeezing in some balling action in between as part of his daily training regime. The commercial is reminiscent of classic scenes from movies Rocky and Forrest Gump, when the two protagonists were joined by the public on similar sessions. Nike and Wieden + Kennedy worked with music producer Mike WiLL Made-It for the supporting track, My Shoes, and award-winning recording artist John Legend scored the spot.