Cancer Research UK: Smoking
This shocking film from AMV BBDO was created to campaign for standard packaging on tobacco products in the UK.
Credits
powered by
- Post Production The Mill London
- Art Director Thiago de Moraes
- Copywriter Mark Fairbanks
- Agency Producer Paul Goodwin
- Director Rob Chiu
- Producer Simon Monhemius
- Audio Post
Credits
powered by
- Post Production The Mill London
- Art Director Thiago de Moraes
- Copywriter Mark Fairbanks
- Agency Producer Paul Goodwin
- Director Rob Chiu
- Producer Simon Monhemius
- Audio Post
Cancer Research UK and AMV BBDO London have launched this shocking campaign to raise awareness about the need for the government to legislate standard packaging across all tobacco products, and show key decision makers, including MPs, that the measure has public support.
The campaign aims to show the lengths that the tobacco industry goes to to recruit smokers around the world, showing that branded packaging is an impactful way to reach new, young smokers in the UK. It follows on from last year’s hard hitting film which showed the impact of packaging on children. The campaign includes press ads in addition to the film directed by HSI's Rob Chiu.
Connections
powered by
- Agency AMV BBDO
- Post Production The Mill London
- Agency Producer Paul Goodwin
- Art Director Thiago de Moraes
- Copywriter Mark Fairbanks
- Director Rob Chiu
- Producer Simon Monhemius
- Audio Post Dugal MacDiarmid @ Wave
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