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1000 Miles of Luca

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Martin Kalina directs a very real and emotional story through TBWABuenos Aires following a father, Pablo Poncini's relationship with his son who is living with Down's Syndrome.

Opening up to give an honest account of the moment he was informed by the doctor to the present day and his close friendship with Luca, the film was created in support of the International Day of Persons with Disabilities (3 December).

Poncini, an advertising creative himself, believed that telling his beautiful story would be much more effective than creating a campaign. Find out more about the film here.

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