Sony: One Stadium

Isobar has created this campaign to celebrate the spirit of football for next year's World Cup in Brazil.

The lead film, shot by Blink's Samuel Abrahams, shows how fans' passion is connected, celebrated and shared using Sony products and platforms. The ad moves seamlessly between scenes of fans dancing, partying, gaming and capturing jubilant football moments in different parts of the world. By juxtaposing the celebrations that occur across country borders, the film captures the essence of the game that can be felt wherever you are. The work is the first installment from the One Stadium campaign, which will continue to build through upcoming digital initiatives in the lead up to the FIFA World Cup in 2014.