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Public Health England – Public Health England: Smokefree Health Harms

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This graphic anti-smoking ad takes us inside the human body to highlight the internal damage the habit can cause. Travelling through veins and arteries, the film follows fumes through organs to the brain and warns of effects including dementia and strokes. The campaign points out that inhaling dangerous chemicals in cigarettes, including arsenic and cyanide, will pollute the blood and offers incentive to New Year quitters this January.

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