HSI adds director

Swedish talent Jan Nord has joined production company HSI London on the directing roster. Nord began his career as a copywriter at Sweden’s Lowe Brindfors, later becoming creative director working with brands such as Ikea, H&M, Audi, as well as numerous Swedish fashion retailers. He set up his own agency in 1987 and having sold it on has continued his work with H&M as creative director. The director now joins from fashion label Esprit where he was creative brand and new business director.