AXE Peace: Call to Arms
BBH waves the white flag in the name of love in this AXE film slated for Super Bowl 48. Rupert Sanders directs.
Credits
powered by
- Agency Bartle Bogle Hegarty (BBH) UK/UK
- Production Company MJZ
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Credits
powered by
- Agency Bartle Bogle Hegarty (BBH) UK/UK
- Production Company MJZ
- Post Production The Mill London
- Editing Company Work Editorial
- Editor Neil Smith
- Director of Photography Greg Fraser
- Agency Producer Ryan Chong
- Executive Producer Debbie Turner
- Creative Daniel Schaefer
- Creative Jack Smedley
- Creative George Hackforth-Jones
- Creative Szymon Rose
- Director Rupert Sanders
- Producer
- Creative Director David Kolbusz
- Sound
- Post Producer
- Post Producer Iwan Zwarts
Credits
powered by
- Agency Bartle Bogle Hegarty (BBH) UK/UK
- Production Company MJZ
- Post Production The Mill London
- Editing Company Work Editorial
- Editor Neil Smith
- Director of Photography Greg Fraser
- Agency Producer Ryan Chong
- Executive Producer Debbie Turner
- Creative Daniel Schaefer
- Creative Jack Smedley
- Creative George Hackforth-Jones
- Creative Szymon Rose
- Director Rupert Sanders
- Producer
- Creative Director David Kolbusz
- Sound
- Post Producer
- Post Producer Iwan Zwarts
BBH London waves the white flag in the name of love in this AXE film slated for Super Bowl 48. Rupert Sanders directs the piece via MJZ that launched a new campaign for AXE Peace centred on the tagline Make Love Not War. The cinematic spot sees armed forces covering ground in what looks to be an assault on the enemy, but as the story develops, it soon becomes clear that war is not the answer.
Based on the insight that guys are less aggressive when they’re in love, the campaign considers whether the world would be a more peaceful place if more people were in love. The result is an epic campaign which aims to aims to bring young people across the world together to make love, not war. The spot will launch during next month's Super Bowl.
Connections
powered by
- Agency Bartle Bogle Hegarty (BBH) UK
- Editing Company Work Editorial
- Post Production The Mill London
- Production MJZ
- Agency Producer Ryan Chong
- Creative George Hackforth-Jones
- Creative Jack Smedley
- Creative Daniel Schaefer
- Creative Szymon Rose
- Creative Director David Kolbusz
- Director Rupert Sanders
- Editor Neil Smith
- Executive Producer Debbie Turner
- Producer Laurie Boccaccio
- Post Producer Iwan Zwarts
- Sound Will Cohen @ String & Tins and Factory Studios
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