Newcastle Brown Ale: If We Made It
Super Bowl XLVIII: This ad could have changed everything... if only they had the budget, talent and permission.
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Credits
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- Agency Droga5
Super Bowl XLVIII: While some companies might be spending a large chunk of their marketing budget on this year's Super Bowl; Newcastle Brown Ale had a different idea. With typical Geordie wit the team at Droga5 has created the campaign and site IfWeMadeIt.com. The site features a series of spots coming over the next few days including the official trailer, If We Made It, behind the scenes footage featuring former player Keyshawn Johnson and actress Anna Kendrick, as well as focus group reactions to the spot.
