Scottish Widows: Life Feels Better...
In this new campaign from 101 London, the iconic Scottish Widow returns to our screens after a six-year hiatus.
Credits
powered by- Post Production MPC London
- Editing Company Cut + Run/London
- Post Production Electric Theatre Collective
- Editor Ben Campbell
- Art Director Tanya Holbrook
- Copywriter Philip Kitching
- Copywriter Augusto Sola
- Agency Producer Natalie Curran
- Executive Creative Director Richard Flintham
- Executive Producer Abi Hodson
- Director Leila & Damien de Blinkk
- Producer Bonnie Anthony
- Creative Director Simon Schmitt
- Grade
- Grade Aline Sinquin

Credits
powered by- Post Production MPC London
- Editing Company Cut + Run/London
- Post Production Electric Theatre Collective
- Editor Ben Campbell
- Art Director Tanya Holbrook
- Copywriter Philip Kitching
- Copywriter Augusto Sola
- Agency Producer Natalie Curran
- Executive Creative Director Richard Flintham
- Executive Producer Abi Hodson
- Director Leila & Damien de Blinkk
- Producer Bonnie Anthony
- Creative Director Simon Schmitt
- Grade
- Grade Aline Sinquin
In this new campaign from 101 London, the iconic Scottish widow returns to our screens as part of a brand refresh. Helmed by directing duo Leila & Damien de Blinkk via Wanda London, the launch film is themed on ideas of happiness and includes various vignettes following real people. The brand's famous cloaked widow character appears after a six-year hiatus.
For more information and insight into the job, check here later today for an interview with Simon Schmitt, the 101 creative director behind the work.
Connections
powered by- Editing Company Cut+Run London
- Post Production MPC London
- Post Production Electric Theatre Collective
- Agency Producer Natalie Curran
- Copywriter Augusto Sola
- Creative Director Simon Schmitt
- Director Leila & Damien de Blinkk
- Editor Ben Campbell
- Executive Creative Director Richard Flintham
- Executive Producer Abi Hodson
- Producer Bonnie Anthony
- Grade Aline Sinquin
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