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Scottish Widows – Scottish Widows: Life Feels Better...

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In this new campaign from 101 London, the iconic Scottish widow returns to our screens as part of a brand refresh. Helmed by directing duo via Wanda London, the launch film is themed on ideas of happiness and includes various vignettes following real people. The brand's famous cloaked widow character appears after a six-year hiatus.

For more information and insight into the job, check here later today for an interview with Simon Schmitt, the 101 creative director behind the work.

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