Share

Mini – MINI: MINI Sings O Canada

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
  • Colour
Show full credits
Hide full credits
Credits powered by Source

Toronto creative agency Richmond Day have launched a 60-second online spot in support of Team Canada competing at Sochi 2014 in which a group of MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian National Anthem.

The video, directed by Charles Wahl and aptly titled MINI Sings O Canada, features a musical track that was created using the sounds emitted by the MINI vehicles themselves – a melange of MINI horns, doors closing, electronics, and engine revs, to name but a few. 

Produced by Corner Store Films in association with SNDWRX Audio, the spot showcases Original MINI Parts & Accessories, whilst paying tribute to MINI Canada’s role as The Official Vehicle of Team Canada in the ongoing 2014 Winter Olympic Games.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share