Michael Elliot joins Fluid

New York-based editorial shop Fluid has added renowned editor Michael Elliot to its roster of talent. Elliot, who joins from Beast Editorial, was previously owner and lead editor at Mad River Post where he worked with current EP of Fluid, Laura Relovsky. Elliot has previously cut spots for brands including AT&T, Canon, BMW, NHL, Microsoft and Lexus. The new addition to the roster compliments the current talent that includes Zeke O’Donnell, Jim Rubino, John Piccolo, Peter Sabatino, Robin Burchill and Heather Donosky.