CoorDown: Dear Future Mom

Following the success of last year's campaign for CoorDown which saw people with Down Syndrome contact their celebrity heroes to make and share videos encouraging the public to donate to the organisation, Saatchi & Saatchi has launched a new activation based on a touching email from a mother-to-be.

The film, produced by the The family and helmed by Luca Lucini features 15 children with the condition explaining to the expectant mother how life will be. The campaign is centred around the hashtag #DearFutureMom.

World Down Syndrome Day takes place on Friday 21 March 2014. For more infomation visit CoorDown or World Down Syndrome Day.