iglü Gel: Upside Down

Creative agency Bray Leino and Aardman Animations turn a penguin's world upside down in a charming spot to promote the brand's effective mouth ulcer relief product.

iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from mouth ulcers by forming a long-lasting shelter over them, which is symbolised in the film with an igloo and an amusing scenario on the ice.

“We had great fun creating the simplicity and the charm of this new iglü mouth ulcer gel spot," says Steve Harding-Hill, Director at Aardman Animations.

"We went for a traditional 2D drawn animation to bring to life to our hapless penguin and then combined this with painted textured multilane backdrops, animated in the computer to create his strange rotating arctic world. It was a real joy to be able to do something so sweet, characterful and surreal.”

 The campaign includes a 30 second, 20 second and 10 second spot and will air across national TV networks this week with the campaign carried through consumer and trade press.