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Mitsubishi – Channel 4: Mitsubishi Motors; Gurney

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As part of multi-million pound partnership bewteen UK broadcaster Channel 4's award-winning programming strand, Documentaries on 4 and Mitsubishi Motors, agency Golley Slater has created this ident, the first in a series.

The piece will launch with new series Mr Drew’s School For Boys and the idents showcase vehicles across the Mitsubishi range, including the Mirage, ASX, Outlander Diesel, Outlander PHEV (Plug-in Hybrid Electric Vehicle) and the Shogun.

The partnership is the first time the brand has sponsored UK TV since 2011.

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