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British Heart Foundation – British Heart Foundation: Baby

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Created by Grey London for the British Heart Foundation, this spot marks the culmination of a six-year partnership between the agency and charity. The film uses CGI based on a mother’s ultrasound to 'film' a testimonial from an unborn baby. The commercial, made by digital production company Digital Domain and helmed by Chris Milk was created to highlight the importance of urgent research into inherited heart conditions.

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