Camay: Camayzing

Wieden+Kennedy Amsterdam has put its hand to relaunching soap brand Camay in China via this crazy music promo/ad featuring rising pop sensation Momo Wu.

A kaleidoscope of colour, the video is directed by Friend London directors Tim & Joe and features a slew of random imagery including a giant rubber duck disco ball, bubbles, bath tubs and floating macaroons in a string of scenes that would give Gangnam star, Psy, a run for his money.

The majority of the film was shot against green screen during a one-day shoot, with over 110 shots created or enhanced by MPC’s Motion Design studio.