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Toyota Aygo – Toyota Aygo: Who's Driving

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Created by Saatchi & Saatchi London, this piece marks the launch of Toyota's Go Fun Yourself campaign and sees the agency team up with online pranksters, comedians, improv actors and YouTube stars to co-create fun adverts that promote the car's playful image. In this spot, produced by Smuggler and helmed by Jamie Rafn, internet prankster Rahat was let loose on the unsuspecting public.

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