BBH and Scooter Braun Launch Production Company

Global creative agency BBH and Scooter Braun's entertainment company SB Projects (who represent Justin Bieber among other world famous music artists) today announced a colloaboration during the Cannes Lions Festival of Creativity. 

The Creative Studio (TCS) is a joint venture between the two renowned creative businesses. It is a production company, designed to deliver the highest quality creative content.

BBH and SB Projects have worked together for three years, with BBH helping to create work to launch Justin Bieber's Number 1 selling fragrances Girlfriend and The Key. Both spotted a unique opportunity to create value for clients by joining together and combining their experience. 

BBH's Gwyn Jones says: "Scooter Braun and his team have turned the music business upside down in terms of sourcing talent, distributing content and creating value.

The BBH team in LA have got to know them really well and love working with them. So we are delighted to be partnering with Scooter in this venture to bring a similarly fresh perspective to the business of content creation in film, broadcast and video.  We already have some exciting output in the pipeline and look forward to sharing the benefits of The Creative Studio approach with our clients and other partners in the near future."

TCS will be based in Los Angeles and lead by Braun and Pelle Sjoenell, chief creative officer of BBH Los Angeles.  

At launch, TCS will create BBH and SB Projects content for clients, including music videos, commercial work, B-roll and marketing/promo videos. The studio is also working directly with new brands to incubate launch strategy, design, creative and production.  The end goal will be to build a robust studio that can make anything, ultimately focusing on creating long form content and original IP such as TV properties, feature films and beyond.