361: Nanjang Youth Olympics

In celebration of the Nanjang Youth Olympics, Chinese sports apparel brand 361 has released a television campaign brining a wild quality to each of the young competitors. 

For the TVC, Ogilvy & Mather Beijing was keen to tease viewers with the concept of wild nature lurking, brewing and ready to explode from inside each young athlete's body. Throughout the commercial, we see glimpses of animal nature such as the flash of a panther in a sprinter's eye, a shadow of shark gills on a swimmer and the flutter of eagle wings as a basket baller goes for slam dunk. As the commercial progresses, more is revealed each scene.