Coors Light: Ice Bar

Jean-Claude Van Damme returns to the mountains in another brilliant ad for Coors Light. Created by VCCP with production from Rattling Stick and direction by Danny Kleinman, the spot sees the actor building his own ice bar using his bare hands. To coincide with the commercial Coors has launched a competition offering entrance to a real ice bar in Austria as well as invites to bars in London and Manchester.