Kia: Fully Charged
Experimental hamsters transform a gas powered car into an electric vehicle in this fun spot for the new Kia Soul.
Credits
powered by
- Agency David&Goliath /United States of America
- Production Company RadicalMedia LA/United States of America
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Credits
powered by
- Agency David&Goliath /United States of America
- Production Company RadicalMedia LA/United States of America
- Visual Effects MPC Los Angeles
- Editing Company Union Editorial
- Client Kia
- Sound Design HUM Music
- Editor Jim Haygood
- Director of Photography Toby Irwin
- Director of Photography Greg Baldi
- Art Director Michael JF Wilson
- Art Director Kristian Grove Moller
- Copywriter Courtney Pulver
- Designer Tom Foden
- Executive Producer Carol Lombard
- Executive Producer Asher Edwards
- Executive Producer Frank Scherma
- Executive Producer Michael Raimondi
- Executive Producer Paul Albanese
- Chief Creative Officer Colin Jeffery
- Production Coordinator Ashley Greyson
- Director Colin Jeffery
- Producer Kathy Rhodes
- Producer Mike Wigart
- Creative Director Matthew Curry
- VFX Supervisor Jake Montgomery
- Colourist Mark Gethin
- Colourist Ricky Gausis
- Sound Designer Dan Hart
- Special EFX
Credits
powered by
- Agency David&Goliath /United States of America
- Production Company RadicalMedia LA/United States of America
- Visual Effects MPC Los Angeles
- Editing Company Union Editorial
- Client Kia
- Sound Design HUM Music
- Editor Jim Haygood
- Director of Photography Toby Irwin
- Director of Photography Greg Baldi
- Art Director Michael JF Wilson
- Art Director Kristian Grove Moller
- Copywriter Courtney Pulver
- Designer Tom Foden
- Executive Producer Carol Lombard
- Executive Producer Asher Edwards
- Executive Producer Frank Scherma
- Executive Producer Michael Raimondi
- Executive Producer Paul Albanese
- Chief Creative Officer Colin Jeffery
- Production Coordinator Ashley Greyson
- Director Colin Jeffery
- Producer Kathy Rhodes
- Producer Mike Wigart
- Creative Director Matthew Curry
- VFX Supervisor Jake Montgomery
- Colourist Mark Gethin
- Colourist Ricky Gausis
- Sound Designer Dan Hart
- Special EFX
To debut Kia’s first electric car, the Soul EV, the brand’s beloved hamster characters have been brought back to life, only now they've got female friends.
The 60 second spot from David&Goliath with visual effects from MPC LA, titled Fully Charged, is set to the single Animals from Maroon 5 and made its debut during last week’s MTV Video Music Awards.
In 2013, the hamsters slimmed down and got a sleek new makeover, much like the totally transformed Kia Soul, and the campaign earned nearly 15 million YouTube views.
This year, the hamsters are shown in a lab transforming the gas powered Soul into an electric vehicle. However in the process they manage to transform their pet hamster into a gorgeous female.
Connections
powered by
- Agency David&Goliath
- Client Kia
- Editing Company Union Editorial
- Production RadicalMedia LA
- Visual Effects MPC Los Angeles
- Art Director Kristian Grove Moller
- Chief Creative Officer Colin Jeffery
- Colourist Mark Gethin
- Colourist Ricky Gausis
- Creative Director Matthew Curry
- Designer Tom Foden
- Director Colin Jeffery
- Director of Photography Toby Irwin
- Director of Photography Greg Baldi
- Editor Jim Haygood
- Executive Producer Michael Raimondi
- Executive Producer Paul Albanese
- Executive Producer Asher Edwards
- Executive Producer Carol Lombard
- Executive Producer Frank Scherma
- Producer Kathy Rhodes
- Producer Mike Wigart
- Special EFX Legacy Effects
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