GE: Ideas Are Scary
Noam Murro tells the heart-warming story of an unloved idea in this spot for GE via BBDO New York and Biscuit.
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Credits
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- Agency BBDO New York
- Production Company Biscuit Filmworks
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Credits
powered by
- Agency BBDO New York
- Production Company Biscuit Filmworks
- Editing Company Rock Paper Scissors
- Sound Design Emoto
- Visual Effects Method Studios
- Editor Stewart Reeves
- Director of Photography Eric Schmidt
- Art Director Matt Vescovo
- Art Director Ralph Watson
- Copywriter Greg Hahn
- Executive Creative Director Michael Aimette
- Executive Producer Diane Hill
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Director Noam Murro
- Producer Melanie Gagliano
- Producer Jay Veal
- Post Producer Pip Malone
- Assistant Editor
- Chief of Design
- Puppets
- Composer
Show full credits
Credits powered by
Credits
powered by
- Agency BBDO New York
- Production Company Biscuit Filmworks
- Editing Company Rock Paper Scissors
- Sound Design Emoto
- Visual Effects Method Studios
- Editor Stewart Reeves
- Director of Photography Eric Schmidt
- Art Director Matt Vescovo
- Art Director Ralph Watson
- Copywriter Greg Hahn
- Executive Creative Director Michael Aimette
- Executive Producer Diane Hill
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Director Noam Murro
- Producer Melanie Gagliano
- Producer Jay Veal
- Post Producer Pip Malone
- Assistant Editor
- Chief of Design
- Puppets
- Composer
BBDO New York created this spot for GE that sees an idea personified into a scary creature. The piece uses the being as a metaphor for the fear people feel towards change. Produced by Biscuit Filmworks and helmed by Noam Murro the film acts as a brilliant allegory for the new ways the client is working and how, when nurtured, an idea can become something beautiful.
Connections
powered by
- Agency BBDO New York
- Editing Company Rock Paper Scissors
- Production Biscuit Filmworks
- Sound Design Emoto
- Visual Effects Method Studios
- Art Director Ralph Watson
- Art Director Matt Vescovo
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Copywriter Greg Hahn
- Director Noam Murro
- Director of Photography Eric Schmidt
- Editor Stewart Reeves
- Executive Creative Director Michael Aimette
- Executive Producer Diane Hill
- Producer Jay Veal
- Assistant Editor Luke McIntosh
- Chief of Design Alan Scott
- Composer Steve Hampton
- Puppets Legacy EFX
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