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It's that voice. Matthew McConaughey should advertise everything with that voice. But he doesn't advertise everything, he advertises the Lincoln MKC in this new campaign from Drive and Only God Forgives director, Nicolas Winding Refn.

Created by Hudson Rouge New York through production company Skunk there are two TV spots, Intro [below] and I Just Liked It [bottom] and, in our opinion, the best of the bunch, Bull [above] which is an online only film.

These three spots are the first three in a five-spot campaign.

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