Ikea: Bookbook
Carlos Canel helms this humorous spot promoting Ikea's latest catalogue through BBH and Freeflow Productions.
Credits
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Credits
powered by- Agency Bartle Bogle Hegarty lmt (BBH)/Singapore
- Art Director Germaine Chen
- Agency Producer Daphne Ng
- Executive Creative Director Scott McClelland
- Director Carlos Canal
- Creative Director Tinus Strydom
- Creative Director Maurice Wee

Credits
powered by- Agency Bartle Bogle Hegarty lmt (BBH)/Singapore
- Art Director Germaine Chen
- Agency Producer Daphne Ng
- Executive Creative Director Scott McClelland
- Director Carlos Canal
- Creative Director Tinus Strydom
- Creative Director Maurice Wee
Created by BBH Asia Pacific this spot introduces the world to the latest technological breakthrough from Ikea, the Bookbook. Produced by Freeflow Productions and directed by Carlos Canel, this ad has its tongue firmly planted in its cheek as it introduces the latest catalogue, in book form; you know, one of those funny things made of paper that doesn’t require a charger or wi-fi.
Connections
powered by- Agency Bartle Bogle Hegarty lmt (BBH)
- Production Freeflow Productions
- Agency Producer Daphne Ng
- Creative Director Tinus Strydom
- Creative Director Maurice Wee
- Director Carlos Canal
- Executive Creative Director Scott McClelland
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