World Animal Protection: Before They Book

This smiley promo was created to promote fictional tour operator, Authentic Elephant Riders, for World Animal Protection and informs tourists about the harsh conditions animals are forced to face through agency BBH London.

Presented by a chirpy employee and shot by Jeff Low through Biscuit Filmworks UK, the film sheds light on how elephants are tamed, tortured and restrained to offer paying tourists in Asia the best possible service and an experience they won't forget. The film is housed on a concept platform, built in the style of the operator's website.