Frandsen heads to The Sweet Shop

International production company The Sweet Shop has announced the signing of director Tore Frandsen to its roster of talent for global representation. The director has previously helmed spots for brands including Olympus, Nokia, Shell, Lego, and Coca-Cola among others. Frandsen began his career as a runner for JWT where in the evenings he would stay late and write his own creative which he would then casually leave on the desks of the executives in his department. Since then the director has gone on to receive recognition from award bodies including Creative Circle, True, Epica and Cannes Lions.