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Uniqlo: Heattech

Real people with unusual jobs are featured in these spots for clothing brand Uniqlo.

by Shots on 4^th November 2014

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Uniqlo – Uniqlo: Heattech

Credits

Production Company Stink Films London

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Credits

Production Company Stink Films London
Client Uniqlo
Editing Company Fridge
Editing Company Montage Winkel
Editor Gert van Berckelaer
Editor Jan Hameeuw
Director of Photography Steve Annis
Copywriter William Rauscher

Agency Producer Vanessa Griggs
Executive Producer Mungo MacLagan
Production Manager Jill Sartore
Director Norman Bates
Producer Malachy McAnenny
Creative Director Ko Tanaka
Creative Director Markus Kiersztan

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Stink directing duo Norman Bates have collaborated with agency Projector and MP Creative to compose a series of simple and emotionally engaging portraits for Uniqlo’s HeatTech clothing range.

The clothes are designed to be worn in everyday life by people whose jobs are impacted by varying climate conditions. To illustrate this, two intriguing spots have been made showing real people in their working environments.

One spot (above) shows Cate, a high-rise window cleaner who has conquered her fear of heights, and the other (below) shows journalist Arno whose work takes him all over the globe.

Connections

Agency Projector
Agency MP Creative
Client Uniqlo
Editing Company Fridge
Editing Company Montage Winkel
Production Stink Films London
Director Norman Bates
Director of Photography Steve Annis
Editor Gert van Berckelaer
Executive Producer Mungo MacLagan
Producer Malachy McAnenny

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