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Sabin Vaccine Institute – Sabin Vaccine Institute: Big Footprints

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Created by Ogilvy & Mather Mumbai this PSA aims to raise awareness of India’s largest mass drug administration in history against lymphatic filariasis (LF) driven by the Ministry of Health & Family Welfare (MOHFW). The disease currently affects 500 million people, just under half of the Indian population, and can be stopped by free annual vaccinations. Bauddhayan Mukherji directs the piece through Little Lamb Films.

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