Senet Group: Bad Betty
Ian & Cooper helm these responsible gambling spots for the Senet Group via The Corner and Prettybird.
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Credits
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- Agency The Corner
- Production Company PRETTYBIRD
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Credits
powered by
- Agency The Corner
- Production Company PRETTYBIRD
- Post Production Electric Theatre Collective
- Editing Company Final Cut
- Sound Design Greek Street Studios
- Editor Ben Harrex
- Art Director Piers O'Kelly
- Copywriter Liam Scott
- Agency Producer Sam Holmes
- Agency Producer Kristie Girvan
- Executive Creative Director Tom Ewart
- Director Ian & Cooper
- Producer Hannah May
- Producer Margo Mars
- Post Producer Matt Williams
Show full credits
Credits powered by
Credits
powered by
- Agency The Corner
- Production Company PRETTYBIRD
- Post Production Electric Theatre Collective
- Editing Company Final Cut
- Sound Design Greek Street Studios
- Editor Ben Harrex
- Art Director Piers O'Kelly
- Copywriter Liam Scott
- Agency Producer Sam Holmes
- Agency Producer Kristie Girvan
- Executive Creative Director Tom Ewart
- Director Ian & Cooper
- Producer Hannah May
- Producer Margo Mars
- Post Producer Matt Williams
Created for the Senet Group, an independent UK body set up to promote responsible gambling, this PSA is set to Ram Jam's 1977 hit Black Betty, with the words of the song changed to ‘bad betty’. Created by The Corner and produced by Prettybird, theIan & Cooper directed piece see gamblers contemplating another bet. The campaign is supported by the tagline ‘When the fun stops, stop’.
Connections
powered by
- Agency The Corner
- Editing Company Final Cut
- Post Production Electric Theatre Collective
- Production PRETTYBIRD
- Sound Design Greek Street Studios
- Agency Producer Kristie Girvan
- Art Director Piers O’Kelly
- Copywriter Liam Scott
- Director Ian & Cooper
- Editor Ben Harrex
- Executive Creative Director Tom Ewart
- Post Producer Matt Williams
- Producer Margo Mars
- Producer Hannah May
Unlock this information and more with a Source membership.
