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The Army – Army: Normal Days

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Created by WCRS this new campaign for the British Army celebrates the role of the reserves in the forces.

Produced by Academy Films and directed by Seb Edwards, the spot aims to improve public understanding of what the forces do. The recruitment ad focusses on how the British Army helps to restore normal days to thousands of people whose lives have been disrupted by civil wars and natural disasters.

Along with the spot, two documentaries have been made looking at specific cases, in Kosovo and The Philippines, where the army has provided crucial support and aid.

 


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