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New York advertising agency Y&R has announced the appointment of Juan Charvet as director of experience strategy. In his new role Charvet, who will report to chief strategy officer Dick de Lange, will apply his experiential and digital knowledge to the strategy and creative teams to ensure that all ideas take into account the holistic customer journey. Most recently, he spent two years as a technical director at 360i, leading teams of experience designers, developers, content strategists and more for clients including Canon USA, Mondelez International and Ben & Jerry’s.

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