Leading global exhibitor, Vue, has set the pace for the cinema industry by announcing the appointment of two new agencies into newly-created positions.
TH_NK, whose clients include Warner Bros and Nando’s, has been appointed to develop a multi-channel digital user experience and customer value management (CVM) capability. Joint, a creative business whose clients include TSB, Amazon and UKTV has been appointed to lead the brand strategy and customer experience for the company. Both agencies have been briefed to transform the cinema-going experience for customers.
Following the Vue appointment of Dominic Rowell as commercial director for UK and Ireland in January 2015 the agencies were appointed in March after a detailed competitive pitch process facilitated by Oyster Catchers.
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