smart: Sorry
Alex Murphy apologises on behalf of smart cars everywhere with this amusing spot via BBDO Paris and Saison 2.
Credits
powered by- Post Production Gunsmoke
- Director of Photography David Quesemand
- Art Director Anthony Lietart
- Copywriter Sebastien Duhaud
- Executive Producer Jeremy Jacobs
- Director Alex Murphy
- Producer Thomas Laurent
- Producer Nicolas de Crepy
- Creative Director Matthieu Elkaim
- Creative Director Eric Pierre
- Post Producer Martine Ferey

Credits
powered by- Post Production Gunsmoke
- Director of Photography David Quesemand
- Art Director Anthony Lietart
- Copywriter Sebastien Duhaud
- Executive Producer Jeremy Jacobs
- Director Alex Murphy
- Producer Thomas Laurent
- Producer Nicolas de Crepy
- Creative Director Matthieu Elkaim
- Creative Director Eric Pierre
- Post Producer Martine Ferey
Measuring only 2.69m the ultimate urban get-around, the smart car, has taken this opportunity to apologise to its competitors for parking where they could only dream.
Created by BBDO Paris (CLM BBDO & Proximity) the amusing spot sees several other vehicles tyring - and failing - to park in a tiny space. The ad was directed by Alex Murphy through Saison 2.
Connections
powered by- Agency BBDO Paris
- Post Production Gunsmoke
- Creative Director Eric Pierre
- Creative Director Matthieu Elkaim
- Director of Photography David Quesemand
- Executive Producer Jérémy Jacobs
- Producer Nicolas de Crépy
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