Nature's Variety: Long Live Pets

Between three and four million pets are killed each year in America’s animal shelters. To raise awareness of the issue and to encourage people to offer unwanted animals a second chance New York agency StrawberryFrog has created this cool film.

Joining forces with Nature's Variety, official pet food partner of Best Friends Animal Society, dog adoptees were asked to send in pictures of their pets to be used as part of the campaign. The original target was set at 9,000 photos which was quickly and overwhelmingly surpassed with more than 25,000 in total by the end.

The impressive resulting film was produced by B-Reel New York.