GoNOLA: The Night Owl; The Highlife; The Family

To drive tourists to visit New Orleans The New Orleans Tourism Marketing Corporation has created these three clever ads based around one script.

Produced by Chelsea Pictures and helmed by Henry Mason the individual spots all use the same narration to tell different stories about the place to great effect.

The campaign was created by 360i to encourage people to find their own New Orleans experience and the work puts a refreshing artistic spin on the theme compared to that of traditional tourism ads.