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Bicoastal award-winning production company Tool has announced the signing of director Shawn Z for commercial representation. During his career the director has helmed spots for brands including Toyota, Volkswagen, Mini, Cadbury and Burger King working with agencies such as Leo Burnett, BBDO, DDB and Y&R among others. Shawn Z most recently directed an April Fools’ parody for Motorola via Tool titled Selfie Stick, which has already received nearly 500,000 views on YouTube.

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