Havas SE and Cake join forces

Havas Sports & Entertainment UK and Cake are coming together in the UK to form a new agency – Havas Sports & Entertainment Cake (Havas SE Cake). The new entity will be based at a new London HQ and both teams will be integrated under the leadership of Adrian Pettett, CEO and co-founder of Cake, as CEO of Havas SE Cake. Pettett will report to Lucien Boyer, president and global CEO of Havas Sports & Entertainment. The combining of the companies will foster increased collaboration, driving synergies to connect brands with people via their passions using creative content, media and technology.