Share

Spike DDB (a division of Omnicom) signs Victor Paredes as managing director, where his past music and entertainment success will be invaluable.

Paredes will manage new business under the leadership team and he will work with luxury brands Cadillac and Chevrolet. Prior to Spike DDB, Paredes worked with high profile brands including McDonald’s, Johnnie Walker and MasterCard. He previously worked as vice president at both LatinWorks and The Vidal Partnership  - where he fostered his love of Hispanic brands. Paredes also worked briefly at RMM Records and Video Corp, working mainly with Latin stars.

Share