Budweiser Budvar: Miracle of Birth

Calling on tradition, the latest Budweiser campaign tells the story behind the Budvar beer.

In this spot, created by KASPEN/Jung von Matt, a series of artistic perspectives present the culmination and creation of Budvar.

Celebrating 120 years of beer production and tradition, the ad - helmed by Milan Balog and produced by Boogiefilms - concentrates on the beer's magic by visualising the flavours in the alcohol.

Using green bubbles, bottle lids and frothy clouds to reflect its taste, the spot offers a fresh perspective on the traditional beer - something that it applies to every stage in the beer-making process.