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London-based agency LIDA has appointed Simon Calvert as chief strategy officer. Calvert, who joins from Gyro where he was chief strategy & technology officer, will report into the agency’s CEO, Victoria Fox, and will be responsible for the agency's planning department and strategic capabilities. He will work closely with clients such as O2, Ikea and Land Rover. During his career he has spent time at agencies such as Mindshare Worldwide, Digitas, EuroRSCG, McCann, Saatchi & Saatchi, Michaelides & Bednash and DraftFCB.
