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Saucony – Saucony: Runner. Gatherer. Chef. ? A Seeker Story

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Athletic footwear brand Saucony has launched this new brand film based on the life, charm and optimism of chef Eduardo Garcia.

In a continuation of its Seeker Series, agency Mechanica created the inspiring short, directed by Persuade & Influence duo CO.LAB, which delivers stunning visuals of natural landscapes and an uplifting message about finding one’s inner strength.

Garcia, who lost his left arm in a hiking accident in 2011, demonstrates his passion for both cooking and running and how by integrating his passions into nature, he's able to discover his unique recipe for life and hopefully inspring others to do the same.

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