Nike Air Zoom Elite 8: Air Bag
What's inside the new Nike Air Zoom Elite 8? Director Ryan Dunn and Charlex Inc have the answer.
Credits
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- Production Company CHRLX
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Credits
powered by
- Production Company CHRLX
- Editor Mike Mendizibal
- Editor John Zawisha
- Executive Producer Corey Budro
- Visual FX Alexey Cheprakov
- Visual FX James Fisher
- Director Ryan Dunn
- Creative Director Danil Krivoruchko
- Creative Director Matt Wilson
- VFX Supervisor Entae Kim
- Animator
Credits
powered by
- Production Company CHRLX
- Editor Mike Mendizibal
- Editor John Zawisha
- Executive Producer Corey Budro
- Visual FX Alexey Cheprakov
- Visual FX James Fisher
- Director Ryan Dunn
- Creative Director Danil Krivoruchko
- Creative Director Matt Wilson
- VFX Supervisor Entae Kim
- Animator
Nike's latest staple shoe is the new Air Zoom Elite 8, which boasts a compact air unit with highly responsive cushioning, an ultra-thin outsole keeping weight low and traction high, and a flymesh upper for ultimate breathability and comfortable support. But what's inside?
Director Ryan Dunn deconstructs the shoe in this slick spot produced by Charlex Inc New York, weaving in and out of the various materials and structure before homing in on the Air Zoom unit.
The commercial launches to support the on-going #sofast campaign building up to the month of August when consumers will run their fastest mile. Read more about the incentive here.
Connections
powered by
- Production CHRLX
- Creative Director Matt Wilson
- Director Ryan Dunn
- Editor John Zawisha
- Executive Producer Corey Budro
- Animator Dorian West
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