Sveriges Radio: Decisive Moments

Celebrating the 90 year anniversary of Sveriges Radio, Sweden's national radio channel, the spot is a dreamy web of music and art.

Documenting the moment when a musician first listens to his performance on radio merged with clips of live performances, the spot - created by CP+B - is beautifully shot and lies somewhere between a music video and a short film.

Helmed by Philippe Tempelman of INDIO, the melodic composition performed by the Swedish Radio Symphony Orchestra accompanies the various storylines and interweaves the musicians personal lifestyles.

The cinematic perspective and classical overtones remind viewers what impression and impact Radio Sweden (its literal translation) has on its population.