BHF: Heart Disease is Heartless

British Heart Foundation – BHF: Heart Disease is Heartless

Credits

Agency MullenLowe London
Production Company Park Pictures

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Credits

Agency MullenLowe London
Production Company Park Pictures
Digital Agency We Make Awesome Sh!t
Post Production Electric Theatre Collective
Sound Design Wave Studios
Editing Company Work Editorial
Editor Art Jones
Editor Isaac Bell

Editor James Bradley
Designer Rob Hampson
Agency Producer Trudy Waldron
Agency Producer Vanessa Hunt
Executive Creative Director Richard Denney
Chief Creative Officer Dave Henderson
Director Tom Tagholm
Director Richard Denney

Director Isaac Bell
Creative Director Jerry Hollens
Creative Director Mike Boles
Creative Director Sean Bone
Digital Developer

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London agency DLKW Lowe has launched this new emotional and affecting integrated campaign warning of the unforgiving nature of heart disease for the British Heart Foundation (BHF).

Spearheaded by Classroom (top), a TV and cinema spot, produced by Park Pictures and helmed by Tom Tagholm, the Heart Disease is Heartless campaign also features online films created by the agency's in-house production company Make, Amazing Dog (below) and Alive (bottom), which will be hosted on the charity's YouTube channel.

The campaign focusses on how heart disease strikes without warning and can affect anyone at anytime, and how with the help of research, more lives can be saved.