Under Armour: Rule Yourself
Golf's golden boy Jordan Spieth stars in this cool spot from Droga5, placing the emphasis on your training plan.
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Credits
powered by
- Agency Droga5
- Editing Company Stitch
- Sound Design Sonic Union, New York
- Editor Andy McGraw
- Director of Photography Wally Pfister
- Art Director Sebastian Piacentini
- Copywriter Sergio Alonso
- Agency Producer Bill Berg
- Executive Producer Jeff McDougall
- Chief Creative Officer Ted Royer
- CEO Sarah Thompson
- Managing Director Dave Morrison
- Director Wally Pfister
- Producer James Graves
- Creative Director Alexander Nowak
- Creative Director Felix Richter
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
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Credits powered by
Credits
powered by
- Agency Droga5
- Editing Company Stitch
- Sound Design Sonic Union, New York
- Editor Andy McGraw
- Director of Photography Wally Pfister
- Art Director Sebastian Piacentini
- Copywriter Sergio Alonso
- Agency Producer Bill Berg
- Executive Producer Jeff McDougall
- Chief Creative Officer Ted Royer
- CEO Sarah Thompson
- Managing Director Dave Morrison
- Director Wally Pfister
- Producer James Graves
- Creative Director Alexander Nowak
- Creative Director Felix Richter
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
A new campaign for Under Armour has launched with the line Rule Yourself and the lead commercial from Droga5 stars a crop of the brand's sporting talent alongside multiple versions of themselves in action.
Two-time golf major champion Jordan Spieth, NBA MVP Stephen Curry and American Ballet Theatre Principal dancer Misty Copeland star in the ad with an emphasis on giving everything in training. The spot is directed by RESET's Oscar-winning director and cinematographer Wally Pfister.
Connections
powered by
- Agency Droga5
- Editing Company STITCH
- Production Reset
- Sound Design Sonic Union, New York
- CEO Sarah Thompson
- Chief Creation Officer Sally-Ann Dale
- Chief Creative Officer Ted Royer
- Copywriter Sergio Alonso
- Creative Chairman David Droga
- Creative Director Alexander Nowak
- Director Wally Pfister
- Director of Photography Wally Pfister
- Editor Andy McGraw
- Executive Producer Jeff McDougall
- Managing Director Dave Morrison
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