Truth: It's A Trap
Social smoking isn't just social, It's a Trap! as this meme-filled PSA from 72andSunny proves.
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US advertising agency 72andSunny has teamed up once again with Truth to warn of the dangers of social smoking.
Premiering at the VMAs this Sunday, the spot, titled It’s A Trap, reveals the deceit and danger behind social smoking, hookah and little cigars using social media memes Overly Attached Girlfriend, ErmahGerd Girl and Ducreux, as its spokespeople/unicorn.
Since the agency started working with the organisation last year there has been a one per cent decline in teen smoking.
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- Agency 72andSunny USA
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