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Fibre One – Fiber One: Expecting

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Created by Saatchi & Saatchi New York this humorous spot seems to tell the story of an expectant father to be, but is he the one carrying the baby?

Created for Fibre One, a US breakfast cereal brand, the spot is set to the soothing tones of international superstar Michael Bolton's I Just Can’t Wait To Meet You. As well as the TVC the brand has also released a behind-the-scenes featuring Bolton.

 

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