The Sun: Making Telly Even Better

Grey London has created a new campaign for The Sun to show the newspaper's value in carrying the popular conversations of the nation inspired by the on-screen antics of UK TV.

Launched in the wake of a host of new programming for the month of September, the ad is shot by Stink's Rafael Lopez and takes a Gogglebox-style approach to highlight the nation's viewing habits and love of telly.

Narrated by A-ha’s 1985 hit, The Sun Always Shines On TV, the campaign heroes some of the funny and familiar rituals Britain’s great TV worshippers go through while watching their favourite shows, including the mad scramble to find the remote, the ‘get out of the way!’ urgency when someone wanders in front of the box, and the collective moment of shock when your favourite soap takes a dramatic turn.