Pinnell gets Social

London-based global social media agency We Are Social has appointed Lise Pinnell as head of strategy. In her new role Pinnell will lead We Are Social’s strategy department, working across its entire client portfolio, which includes adidas, HSBC and Heineken. She will focus on growing and developing the strategic offering at the company and continuing to build the team in London. She joins the company from AnalogFolk where she was head of strategy. Previously she spent three and a half years at JWT as planning director with clients including HSBC, first direct and Blue Dragon.