London Fashion Week: Now In Soho

LFW – London Fashion Week: Now In Soho

Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK

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Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Sound Design Factory
Artist Harry Walker
Editor Nye Williams
Executive Producer Anthony Austin
Creative Kate Murphy
Creative Oliver Short
Creative Renwick McAslan

Director Nye Williams
Director Chris Hugall
Post Producer Emma Clarke
Post Producer Steve Atkins
Sound Designer Guy Wood
Sound Designer Anthony Moore

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With London Fashion Week just days away from starting (it begins on Friday for those who need reminding), it's only right that LFW would release an edgy spot to celebrate its move to Soho.

Partnering up with BBH, the two-minute long spot is narrated by acclaimed World Slam champion poet Harry Baker who guides the viewer through the eclectic styles and colourful characters that make up the trendy neighbourhood.

From tattoo parlours, suit tailors, beauty salons, cafes, fashionistas, sex shops, restaurants, couples, car parks, waiters, musicians, skaters and shoppers, directors Chris Hugall and Nye Williams created this beautifully simplistic spot that unravels by documenting the stories that surround the area.

Look out for the fashion-focussed mag (issue 160).